The best real estate agents are constantly on the look-out for ways to better market themselves to their home buyers.
And while the latest report shows it's 34% more affordable to buy versus rent in the DC metro area, many would-be homebuyers remain on the fence.
How can you get these homebuyers off the fence – and then convince them to buy the fence along with the house that comes with it? Here are 5 ways Close It!™ can help you market your real estate business:
1. Follow up with clients by sharing Close It!™ in your email, social media or blogging campaigns.
You've already got a database of email addresses, Facebook page likes and Twitter followers. Perhaps some of those contacts are would-be homebuyers who aren't quite sure if they can really afford to buy a house. Reach out to them about the only app in the region that calculates a homebuyer's total cash to close. It's a fun and useful tool that lets them crunch the numbers any way they want.
2. Customize your Close It!™ reports with photo and contact info.
You're already working with several prospective homebuyers who no doubt have lots of questions about how much everything is going to cost in the end. Follow up on last weekend's house tour with a set of HUD-1s custom branded with your professional photo and contact information. Your homebuyers will be impressed when you outline every cost for them down to the penny.
3. Appeal to the foreign investor market.
If you're working in neighborhoods like Georgetown, Foggy Bottom and the West End, it's quite possible you've worked with foreign investors or that you will at some point. Did you know that sellers who do not participate in the U.S. tax system must pay the IRS a tax of 10% of the sales price for all properties over $300,000? A surprise like that at closing could cost you a client, or worse yet, merit you a negative online review. Close It!™ helps you better serve foreign clients by accounting for FIRPTA withholding along with every other nuance of real estate law and tax code for each jurisdiction.
4. Appeal to the first-time homebuyer market.
The first-time homebuyer demographic may make up a smaller share of homebuyers now compared to historic levels, but it's only a matter of time before an influx of millennial homebuyers causes it to explode. And the millennials, more than previous generations, are more likely to look to technology to help them gather information about the process. Be their guide. Keep up with real estate technology, including mobile apps, and share your favorite findings with your millennial homebuyers. Close It!™ is one app homebuyers in the DC metro region in particular will appreciate, but there are many more apps, tools and resources to discover.
5. Appeal to the move-up buyer market with seller's calculator.
For buyers in the move-up market, how much house they can afford often depends on how much money they can net from their existing home sale. Introduce those clients to the app that toggles between a net proceeds calculator for the seller side and a cash-to-close calculator for the buyer side.
Close It!™ is a free iOS and Web app that helps real estate agents, buyers and sellers drill down the costs of buying and selling real estate.